Wordle: platform

Welcome to part three of the romance authors platform series. If you missed the first two installments, you can read them here and here.

This time around we’re talking about social media.  Now you probably already have a social media account with Pinterest, Goodreads, Facebook, Twitter, or LinkedIn. If you have an account with one or more of these social sights, great. If not, then it’s time to choose one and get to work.

Stay Focused and Prioritize

Choose one, or two at the most, to focus your attention on. This is important, you want to make sure that you’re building a solid platform and let’s be honest, social media can be a bit of a time suck. You also have to write your book. Trying to be present, consistent, and attentive on more than one or two social media sites divides your attention too much. Choose the site that you feel most comfortable using and the one that you think your audience is probably using.

Strictly Professional

Once you’ve chosen your site, consider creating a business profile or page. For example, you can create a Fan page on Facebook and you can have your personal account. You can use your fan page to update readers about the progress of your book. You can use it to build relationships with potential readers, other writers, and even other bloggers.

You can also use your site to direct traffic to your blog where you can then motivate visitors to sign up for your email list. There are so many ways to connect with the world. Social media and blogging are two powerful and easy ways.

Next time we’ll talk about adding an email list to your platform toolbox.  Together, the three tools can create a following that will help you sell books, get reviews, and grow your romance writing career.